VENTE-PRIVEE EVOLUTION

Vente privee was launched in 2001, just after the internet crash. The company operating in internet business was in a stage of stagnation and was forced to seek for the new availabilities to survive. The idea was to sell the clothes from the net. It started from “Weston”, a famous shoe brand. It was a lucky beginning: around 200 people were queuing making a lot of purchases.
This first success gave an idea for the company to grow its market presence through making the deals with the diversified brands, willing to sell on the net.

The cue element of success was partnership with a lot of new brands.

To create an exclusive impression from the site on the clients, the company created a new marketing strategy: any new client can only get an access to the site via the “parrain” (friend).

At the moment the company has … subscribers, more than 200 mln Euros of revenue.
Because of this growth, the company decided to develop its assortment of the products proposed on the site: now besides clothes it proposes wine, plants, products for dog and even cars.

The strength of the company is in anticipating in the needs of the clients.
Last year the company launched the same business in the new markets: in Germany and Spain.

The new opportunities for this business model:
1. Enlarging the sales in the new areas (cars, houses)
2. New market places
3. Developing new creators (designers)
4. Building of community
5. Licencing of the business model and creating a franchising chain worldwide (technology)

Scarlett
Fabrizio