What is Social Shopping?

Social Shopping is a method of e-commerce in which consumers shop in a social networking environment similar to MySpace.
Social Shopping is based on the principles outlined in the wisdom of crowds where a large group of users can recommend products to each other and between them work out what to buy and which ones have the most buzz. Some of the leading companies in this field include StyleFeeder, Kaboodle, ZEBO and Chitika.

The useful links:

The Social Shopping Faceoff

Sharing With Others

Praized-Worthy today: Social Shopping Sites, Revenue-Sharing for User-Generated Content

Social Shopping: the current big thing?

New business model in social media - ki-work