8 March 2007

Class work
FREEMIUM SITES

1. OTHER than core revenue sources:-sale of goods and services
-advertising
-subscription
Please list 3 additional revenue sources in e-commerce.
- technology (franchising, selling…)
- investing the funds in outside businesses
- using data-base

2. If "market segments are dead", how are segments replaced? Why is it important to the digital economy?To find the new market to project on is easy if the company has a big data-base (that is why big companies like Skype, Amazon, etc. have such a flexibility in actions).

3. How can 'free' generate revenue for an online business? Please include your favorite example.- Advertising: from the outside, from the users. Ex. Swicki
- Extra services/products payable Ex. Skype
- Using the data-base (segmenting, advertising). Used by almost all the companies

Some examples of free e-businesses:
1. Blog free (blogspot…)
2. Free chat services (ICQ, MSN messenger…)
3. Free mail services (google, yahoo..)
4. Free games
5. Free personal services (online dating services)
6. Free screen savers
7. Free software (anti-virus freeware, free disk drive utilities)
8. Free sounds
9. Free fonts (logos..)

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