EASYJET BUSINESS MODEL

EasyJet aircompany was founded in 1995 by Stelios Haji-Ioannou. Early on, Stelious came to conclusion that many passengers just want to get from point A to point B at the lowest possible price, so he started an airline without frills named EasyJet.
The company’s main winning ways to work :
• Determining customer needs and motives
• Constracting financial forecasts and budgets
• Low-cost leadership strategy

To gain the low-cost leadership strategy the company implemented the following actions :
1. Offering no commissions to travel agents (all the services are provided via internet)
2. Eliminating meals during flights
3. Savings in turnaround time (the key to profits is keeping planes in the air). EasyJet flies only short-haul routes and the company uses only one type of airkraft to minimise parts stock, training and maintenance costs – and to reduce downtime.
4. Negociating low cost with new and existing airports
5. Continuing implementation of more efficient technologies
6. Obtaining profitable conditions of airbus leasing