ANALIZING THE EASYJET CONCEPT

1. The main sources of revenue

To gain the low-cost leadership strategy the company implemented the following actions :
1. Offering no commissions to travel agents (all the services are provided via internet)
2. Eliminating meals during flights
3. Savings in turnaround time (the key to profits is keeping planes in the air). EasyJet flies only short-haul routes and the company uses only one type of airkraft to minimise parts stock, training and maintenance costs – and to reduce downtime.
4. Negociating low cost with new and existing airports
5. Continuing implementation of more efficient technologies
6. Obtaining profitable conditions of airbus leasing


Additional Revenue sources

From comissions

- Hotels and apartments revenues
- Car rental
- Lounges
- Easy pizza ( food)
- Airports parkings
- Easy bus
- Easy cruise
- Insurances


2. Oppurtunities

- More advertising from the partners
- Affiliation programs (credit cards, mobil operators)
- To create a community
- Business collaborations
- To do more partnerships
- To change the lifestyle of people
- To fidelize the customers with their services
- To create more connection like easy cinema and easy meetic.
- Easy video games
- Easy excursions
- Easy meetiq
- Easy bet
- Easy fast food

3.Cross marketing
- the key element of the owing is the community of the cients
- it’s a networking marketing, with the different product that the company can offer.
- searching for all the opportunities that emerge on the market to provide to the community (Ex. Selling Easy Pizza in the Easy Cinema)